Ad Specifications

Download in printable Word format.

File Preparation
Accepted Ad Formats: .html, .gif, .jpg and .swf.
Accepted Source File Formats: We prefer .psd, .eps, .fla and .pdf. We will also accept .gif and .jpg.
 Preferred Ad Dimensions and File Sizes

Ad Unit	Dimensions	SWF File Size Limit
Leaderboard	728 x 90	20kb gif, jpg - 25kb Flash
Wide skyscraper	160 x 600	20kb gif, jpg - 25kb Flash
Pillow	300 x 250	20kb gif, jpg - 25kb Flash
Video Pillow Ad	300 x 250	15-30 Seconds

 

Rich Media File Sizes

 

Ad Unit		SWF File Size Limit
Page Peel		40kb Flash
Sticky Notes		40kb Flash
Expandable		40kb Flash
Floating Ads		40kb Flash

Mandatory Specifications:

• Banners must have at least a one-pixel border.
• Animated banners (gif or swf) can not loop indefinitely; maximum of six loops or 15 seconds' run time.
• Flash banners must include click-tag within .swf file.
• HTML file and backup .gif must be sent with .swf.
• Text links: 60 characters or less
• Advertisements should not contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) or mislead the user into thinking that they are content.

Flash Animation Production Guidelines:
SWVAToday.com will need 3 days to approve, test and schedule all Flash ads produced out-of-house.

• All Flash movies must be submitted with specified clickthrough URL or 'clicktag' component.
• No Flash ads are to load variables from an external file, nor should they load any other movies from an external server.
• When submitting a Flash creative for to Ad Traffic, supply these mandatory components:

• The Flash-published SWF file (file size limits apply).
• The source .fla file. It will be used to verify click-tag setup. Nothing will be published from this file.
• A backup GIF or JPEG (static ad size limits apply) to deliver to those users unable to see Flash movies.